Course Overview Video

Course Syllabus

1. The purpose of business activity

2. The purpose and nature of business activity

3. Economic sectors

4. Private sector and public sector in a mixed economy

6. The methods and problems of measuring business size

7. Why some businesses grow and others remain small (1)

8. Why some businesses grow and others remain small (2)

9. Why some new businesses fail

10. The main features of different forms of business organisation (1)

11. The main features of different forms of business organisation (2)

12. Businesses can have several objectives and the importance of them can change

13. The role of stakeholder groups involved in business activity

14. Differences in the objectives of private sector and public sector enterprises

Notes

Quizzes

15. The importance of a well-motivated workforce (1)

16. The importance of a well-motivated workforce (2)

17. Methods of motivation

19. The role of management

20. Leadership styles

21. Trade Unions

22. Recruitment and selection

23. Recruitment and selecting employees

24. The importance of training and the methods of training

25. Why reducing the size of the workforce might be necessary

26. Legal controls over employment issues

27. Why effective communication is important and the methods used to achieve it (1)

28. Why effective communication is important and the methods used to achieve it (2)

29. Demonstrate an awareness of communication barriers

Notes

Quizzes

30. The role of marketing

31. Market changes (1)

32. Market changes (2)

33. Concepts of niche marketing and mass marketing

34. How and why market segmentation is undertaken

35. The role of market research and methods used (1)

36. The role of market research and methods used (2)

37. Presentation and use of market research results

38. Product (1)

39. Product (2)

40. Price (1)

41. Price (2)

42. Place – distribution channels (1)

43. Place (2)

44. Promotion (1)

45. Promotion (2)

46. Technology and the marketing mix

47. Justify marketing strategies appropriate to a given situation

48. The nature and impact of legal controls related to marketing

49. The opportunities and problems of entering new foreign markets (1)

50. The opportunities and problems of entering new foreign markets pt2

Notes

Quizzes

51. The meaning of production (1)

52. The meaning of production (2)

53. The meaning of production (3)

54. The main methods of production

55. How technology has changed and is changing production methods

56. Identify and classify costs

57. Economies of scale

58. Diseconomics of scale

59. Break-even analysis pt1

60. Break-even analysis pt 2

61. Why quality is important and how quality production might be achieved

62. The main factors influencing the location and relocation decisions of a business (1)

63. The main factors influencing the location and relocation decisions of a business (2)

Notes

Quizzes

64. The need for business finance

65. The main sources of finance (1)

66. The main sources of finance (2)

67. The main sources of finance (3)

68. The importance of cash and of cash-flow forecasting (1)

69. The importance of cash and of cash-flow forecasting (2)

70. Working capital

Notes

Quizzes